Five tips for winter selling

Winter Selling

  1. As always, first impressions count. Sweep up any leaves from your front porch, pathway or drive. It’s the first thing a buyer sees and you don’t want them thinking it’s difficult to keep things clear. For this reason also clear any drains.
  2. If you decide to sell in December (and there are plenty of reasons to do this) don’t have Christmas decorations up in the photos… or at least, if you do, make sure your agent takes new photos in January. A house on the market in March with decorations in the photos looks very stale.
  3. As above, a house in the snow can look very picturesque, but if you’re still on the market in June it can look very stale. A good agent will always be happy to pop back and freshen up any photos.
  4. Remember to price competitively. Whether we like it or not there are fewer buyers in December/January but those looking are very motivated. And the best way to secure a motivated buyer is get them through the door in the first place. Have a look at similar homes in a half mile radius and price against them.
  5. Finally, don’t panic. Things can take a little bit longer at this time of year but if you’ve properly prepared your home, priced correctly, and ensured your agent has delivered the best marketing, you will find a buyer. And does it matter if things take a little bit longer; Christmas is coming up so it leaves you with more time to enjoy some festive cheer.

For more advice on selling or to hear our predictions for the coming year call 01273 622664 or email [email protected] to arrange a free, no obligation, consultation.

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